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Lynda.com – An Insider’s Guide to Today’s Music Biz 06. Marketing and Promotion
Lynda.com – An Insider’s Guide to Today’s Music Biz 06. Marketing and Promotion
Lynda.com – An Insider’s Guide to Today’s Music Biz 06. Marketing and Promotion
An Insider’s Guide to Today’s Music Biz 03: Treating Your Career as a Business
50m 43s Beginner Feb 12, 2016
Viewers: 857
Doing something you’re passionate about and making a living out of it is a difficult thing to do. Especially considering the long odds in the music business. But with a focused, business-minded approach to your career, you can optimize your chances for success. In this installment of An Insider’s Guide to the Music Biz, Steve Rennie explains how to approach the music business with the mindset of an entrepreneur and look at a career in music as a business.
He talks about hobby versus career and the key elements of success in the business world, from distribution and marketing to management and finance. He gives you some thoughts about how you apply those things to your music career. Since successful businesses don’t happen overnight—they develop over time in identifiable stages—Steve also covers the stages of development in the business life cycle and how that applies to your music career. Last but not least, he offers tips on drafting a band agreement that will keep the relationships professional and strong.
Subject:
Audio + Music
Author:
Steve Rennie
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1. Treating Your Career as a Business
50m 43s
Career vs. hobby
3m 21s
Start-up companies
4m 47s
Elements of a successful business
1m 33s
Products
2m 6s
How do you know if your product is great?
2m 52s
Distribution
2m 43s
Marketing and promotion
4m 41s
Management team
2m 8s
Financing
3m 6s
Life cycle of business overview
54s
Start-up and introduction phase
2m 48s
Growth phase
2m 28s
Maturity phase
1m 56s
Recession and decline
2m 11s
Band agreement intro
2m 53s
Splits of income
4m 30s
Decision-making process
1m 46s
Name and likeness
2m 39s
Break-ups
1m 21s
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