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Lynda.com – An Insider’s Guide to Today’s Music Biz 01. The Big Picture
Lynda.com – An Insider’s Guide to Today’s Music Biz 01. The Big Picture
Lynda.com – An Insider’s Guide to Today’s Music Biz 01. The Big Picture
An Insider’s Guide to Today’s Music Biz 01: The Big Picture
1h 4m Beginner Jan 29, 2016
Viewers: 1,473
If you are looking to do something big in the music business, something great, getting your head around the big picture is one of the most important elements of success. It’s not about marketing and promotion, how to make records, how to book a tour, or how to manage your social media. Those are all important pieces of the puzzle if you want to be successful. But it’s been Steve Rennie’s experience—from working in the music biz over 36 years—that if you can understand how the music business works, what’s really important, then the rest of the pieces will fall in line.
This course kicks off An Insider’s Guide to Today’s Music Biz, a series of 9 courses designed to teach the ins and outs of the music business to bands, managers, and songwriters. Here, Steve provides tips on assessing your talent, committing to a plan, picking partners, figuring out financials, finding ideas, and surviving in what can be a tough business. Steve’s experience, and his honest take on the ups and downs of the industry, will help anyone interested in breaking through be better prepared for the realities of getting by in the music biz.
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1. The Big Picture
1h 4m
Introduction
3m 2s
Dream it; do it
5m 0s
This business is tough
4m 52s
Pick a target
2m 50s
Have a plan
1m 15s
Commitment
2m 59s
Accepting the outcomes
2m 47s
Focus on the wins
4m 32s
Be a manager
4m 37s
Picking your partners
4m 35s
Get the money
4m 30s
Money wants an opinion
5m 17s
Make it personal
4m 41s
The best idea is your idea
3m 25s
Timing and lighting
6m 17s
Finding your true north
4m 19s
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